Journal of Consumer Marketing
Country
United Kingdom
Western Europe
Subject Area and Category
Business, Management and Accounting
└
Business and International Management
Q1
└
Marketing
Q2
Publisher
SJR 2025
1.124
Q1
SJR Score
H-Index
127
Citations / Doc (2yr)
6.09
Total Docs. (latest)
104
Total Citations (3yr)
1,201
Publication type
Journals
ISSN
07363761
Coverage
1984-2026
Journal Rank
#4,036
Subject Categories
Business and International Management
Q1
Marketing
Q2
Subject Areas
Aims & Scope
Journal of Consumer Marketing (JCM) is a journal written by scholars and practitioners, and is edited for marketers who desire further insight into how people behave as consumers worldwide.
Consumption is a key element of much of human behaviour and understanding consumer behaviour is the key to creating effective marketing strategies.
We are committed to publishing not only research, but cases, new concepts and/or practices, as well as commentary which reflect personal opinion.
JCM seeks to blend both theory and practice.
Abstracting & Indexing
Scopus
Google Scholar
Web of Science
Detailed Metrics
| Total Docs. (latest) | 104 |
| Total Docs. (3 years) | 187 |
| Total Refs. | 9,393 |
| Total Citations (3 years) | 1,201 |
| Citable Docs. (3 years) | 185 |
| Citations / Doc. (2 years) | 6.09 |
| Ref. / Doc. | 90.32 |
| % Female | 45.6% |
Metrics Visualization
Latest year data vs 3-year cumulative figures
Publication & Citation Trend
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Top 10 Most Cited Articles
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Frequently Asked Questions
What is the impact factor of Journal of Consumer Marketing?
The official Journal Impact Factor (JIF) is published by Clarivate in the Journal Citation Reports (JCR) and is not listed on this page. Based on SCImago data, Journal of Consumer Marketing has an SJR of 1.124 and is ranked Q1.
What is the SJR and quartile of Journal of Consumer Marketing?
Journal of Consumer Marketing has an SJR (SCImago Journal Rank) of 1.124 and its best quartile is Q1.
What is the H-index of Journal of Consumer Marketing?
The H-index of Journal of Consumer Marketing is 127, meaning 127 of its articles have each been cited at least 127 times.
Is Journal of Consumer Marketing indexed in Scopus?
Yes. Journal of Consumer Marketing is active in Scopus (Scopus Source List, August 2026).
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