Journal of Marketing

The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Editorial Objective The fundamental editorial objective of JM is to publish the most impactful, thought-leading substantive research in the marketing discipline. This is expressed by the journal’s founding objectives: (1) to advance the science and practice of marketing (to make a difference by adding to what we know about marketing phenomena and changing how we study and practice marketing); and (2) to serve as a bridge between the scholarly and the practical, each of which has a vital stake in what is happening on the other side. JM is committed to publishing the highest quality articles that have the potential to advance marketing theory and practice regardless of topic, theory, method, or level of analysis.