Journal of Vacation Marketing

Aims and Scope The Journal of Vacation Marketing (JVM) is a double-blind, peer-reviewed international journal that publishes original research papers and case studies on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. The aim of JVM is to provide a forum for the publication of academic papers which are also of relevance to those working in the tourism industries, while meeting the highest standards of intellectual rigour. JVM seeks to deepen our understanding of the changes in consumer behaviour and the marketing of tourism destinations and related services. It also seeks to encourage the communication and the sharing of expertise between academics and practitioners in both the commercial and non-commercial sectors, relevant government and local government agencies and also consultants. JVM seeks to be international in terms of its scope, to be multi-disciplinary and cross-disciplinary in regards to its research topics and methodologies, and also to be relevant to the needs of practitioners and the wider tourism industries. The main sectors covered by the Journal of Vacation Marketing include: • Accommodation: Hotels, Apartments, Condominiums, Integrated resorts etc. • Destinations: National/regional/local Destination Marketing Organisations (DMO) etc. • Holiday/Travel Organisers: Tour Operators, Wholesalers and Brokers, Travel Agents, Professional Conference Organisers (PCO) etc • Transport: Airlines, Cruise Ships, Car Rental, Railways, etc • Attractions: Theme Parks, Museums, National Parks, Heritage Sites etc • Events: Conferences, festivals etc.