Marketing Intelligence and Planning

MIP publishes high-quality concise papers of up to 8000 words focusing on research related to, but not limited to, strategic market/marketing decisions involving firms, their customers, competition, markets/submarkets, marketing environment, etc.; market/marketing intelligence generation and dissemination; market/marketing planning and implementation, etc. MIP aims to publish impactful research that balances rigor and relevance, with the potential to establish thought leadership in marketing academia and practice. MIP is positioned to be a leading outlet for research in the domain of strategic marketing and devoted to the study and improvement of the field. Manuscripts submitted to MIP are judged on the basis of their contribution to the advancement of the science and/or practice of marketing. MIP is open to different philosophical and methodological perspectives; we welcome conceptual/theoretical/review articles, empirical (quantitative/qualitative) research, and/or analytical modeling approaches.