Journal of Advertising
Country
United States
Northern America
Subject Area and Category
Business, Management and Accounting
└
Business and International Management
Q1
└
Communication
Q1
└
Marketing
Q1
Publisher
SJR 2025
4.201
Q1
SJR Score
H-Index
151
Citations / Doc (2yr)
12.06
Total Docs. (latest)
56
Total Citations (3yr)
1,870
Publication type
Journals
ISSN
15577805, 00913367
Coverage
1972-2026
Journal Rank
#401
Subject Categories
Business and International Management
Q1
Communication
Q1
Marketing
Q1
Subject Areas
Aims & Scope
The Journal of Advertising, is the premier journal devoted to the development of advertising theory and its relationship to practice.
All research related to all types of advertising will be considered for publication.
This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising.
Abstracting & Indexing
Scopus
Google Scholar
Web of Science
Detailed Metrics
| Total Docs. (latest) | 56 |
| Total Docs. (3 years) | 143 |
| Total Refs. | 4,069 |
| Total Citations (3 years) | 1,870 |
| Citable Docs. (3 years) | 127 |
| Citations / Doc. (2 years) | 12.06 |
| Ref. / Doc. | 72.66 |
| % Female | 47.2% |
Metrics Visualization
Latest year data vs 3-year cumulative figures
Publication & Citation Trend
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Top 10 Most Cited Articles
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Frequently Asked Questions
What is the impact factor of Journal of Advertising?
The official Journal Impact Factor (JIF) is published by Clarivate in the Journal Citation Reports (JCR) and is not listed on this page. Based on SCImago data, Journal of Advertising has an SJR of 4.201 and is ranked Q1.
What is the SJR and quartile of Journal of Advertising?
Journal of Advertising has an SJR (SCImago Journal Rank) of 4.201 and its best quartile is Q1.
What is the H-index of Journal of Advertising?
The H-index of Journal of Advertising is 151, meaning 151 of its articles have each been cited at least 151 times.
Is Journal of Advertising indexed in Scopus?
Yes. Journal of Advertising is active in Scopus (Scopus Source List, August 2026).
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